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Housing Consultancy

Advisory services relating to affordable housing projects


Adam Broadway is a respected housing professional and has spent over 30 years working in housing organisations as the Development Director. He has a proven track record in delivering 1000s of new affordable homes. These include homes across tenures, in both rural and urban locations. He understands the complexity of housing and property development, specifically the housing association sector.  Through his detailed knowledge of the housing sector and his experience and contacts, Instinctively Green is able to offer a range of housing related services.

Affordable Housing Advice

Instinctively Green offers a range of consultancy advisory services relating to affordable housing projects. These include development strategy preparation, scheme reviews, headline scheme appraisals, partner selection and internal procedure reviews, for example.

In addition, we work with other respected housing consultancies in this area of work, which enables a wider range of skills to be offered to the client on large and more complex projects.

Our clients include housing associations, local councils, developers and landowners

Development Services

We offer a specific service in helping organisations to source land opportunities or development/construction partners. In addition, we are able to help developers, land agents and landowners to find affordable housing partners/funders/investors.

Building on Adam’s development experience, we are able to offer project management support, project reviews and general development advice to clients

Interim Project Management Support

We know that there is a shortage of skills and experience across the housing sector at present. To help we offer interim project management support to help the organisation keep their projects progressing while they source long term permanent staff.

Master Planning

Working with a range of leading urban designers, masterplanners and architects, we provide sustainability and housing support to teams and clients. Advice includes writing sustainability strategies, affordable housing strategies as well as managing the community engagement strategy/implementation (including delivering consultation events).

We also bring experience of advising and managing community engagement and public consultation events.